Alessandro Ballan is the legend of Varese 2008. Auro Bulbarelli's cry of praise for his sprint in Piazza Monte Grappa made him one of the most beloved figures in the world of cycling. Simple, smiling, reliable, and open to dialogue, he is the cyclist next door. World Champion and King of Flanders in 2007, he is an attentive and meticulous athlete, which leads him to take a passionate interest in nutrition and technology.